Everything Else

You know we’ve reached the depths of summer when the announcement of the national TV schedule, which doesn’t start for another three months or so, is basically the only news of the day. And once again, just as they are every year, the Hawks are in the middle of all of it.

The Hawks will appear 21 times on either NBC or NBCSN this season, most of any team. This is nothing new nor really all that controversial. The Hawks remain the league’s most popular and recognizable team. Of course NBC is going to center their coverage around them in search of ratings they’ll probably never get. But this always starts a raging debate about how the league markets itself.