The discussion today on Twitter, according to my very intensive research of looking once, looks like it springs from Adidas’s acquisition of the jersey-making rights for the NHL in a couple years (though they own Reebok so have kind of already been doing this). This has led to speculation, if not outright acceptance, that ads on jerseys are coming and we’re all just going to have to get used to it.

This feels like a subject that I should get a little angry about. And I kind of want to. But I don’t. Maybe it’s just straight up defeat, as we all know what’s coming so why waste emotion about it. Or maybe it just isn’t that big of a deal? Honestly, I’m not sure which or what combination of both it is. We also seem to go through this every couple of years with every new deal or some owner or commish bringing up the idea, and then it never quite happens. But we know the vending machine is really rocking back and forth on it now.